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Sukhpreet Kaur, Lovely Professional University Unit 1: An Introduction to Event Management

Unit 1: An Introduction to Event Management Notes

CONTENTS
Objectives
Introduction

1.1 Event – Definition, Need and Importance
1.1.1 Definition
1.1.2 Need and Importance of Events
1.2 Event Management
1.2.1 Event Management Procedures
1.3 Event Management – Concept
1.3.1 Activities in Event Management
1.3.2 Sustainable-event Management
1.4 Conceptualising – Creating and Developing Events
1.4.1 Advertising
1.4.2 Public Relations
1.4.3 Stunts
1.4.4 Invitation

1.4.5 Marketing Thrust
1.4.6 Miscellaneous
1.5 Size of Events
1.5.1 Stretching the Limits of the Event
1.5.2 How to Determine the Size of Your Event?
1.6 Types of Events
1.6.1 Event Organizer
1.6.2 Types of Sports Events
1.7 Events Team

1.7.1 Team Management
1.7.2 Team Management Skills
1.7.3 Managing Discipline
1.7.4 Challenges of Teamwork
1.8 Event Team Management
1.8.1 Structure of an Event Management Team
1.9 Event Management Information System
1.10 Code of Ethics
1.11 Summary
1.12 Keywords
1.13 Review Questions
1.14 Further Readings

LOVELY PROFESSIONAL UNIVERSITY 1