Page 185 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 7.10 Summary

The first and foremost thing to do while planning an event is to know about the client’s
expectations.

The first step to planning an event is determining its purpose, whether it is for a
wedding, company, birthday, festival, graduation or any other event requiring extensive
planning.
From this the event planner needs to choose entertainment, location, guest list, speakers,
and content.
The location for events is endless, but with event planning they would likely be held at
hotels, convention centers, reception halls, or outdoors depending on the event.

An event planner needs to be able to manage their time wisely for the event, and the
length of preparation needed for each event so it is a success.

Many business-to-business trade publications exist to help event planning and production
professionals become educated about the issues and trends in their industry.
The Internet will continue to drive the development of the global event management
industry.

One must use dynamic technology quickly and accurately to ensure that his event remains
competitive throughout the twenty-first century.

A request for proposal (RFP) is a document that an organization posts to elicit bids from
potential vendors for a product or service.

An RFP is made up of several elements, which may vary depending upon the particular
RFP.

Corporate events should always be light yet appealing. Concentrate on the motive of
even and accordingly set your plan.
The event should be more of informative that does not mean you would ignore the
entertainment stuff.
Budget is the most important factor involved in conference planning as going over budget
can minimize your profit level.
The budget prepared by you on paper is your estimation which is many times different as
compared to real expenses.
Don’t rely on estimated budget because requirements of speakers can force you to spend
more.

7.11 Keywords

Proposal: A proposal is a Proforma with details about an event with adequate time for
review.

Proposal for large scale events: For large-scale events, it is recommended to submit proposal
three to six months prior to prefer event date(s).

Proposal for smaller events: Proposals for smaller events may be considered with one to two
months of lead time.

180 LOVELY PROFESSIONAL UNIVERSITY