Page 189 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes The countries established a new trade protocol to help further their respective economies and
relations with each other. (agreement)

Did u know? Carrie broke company protocol when she used her work e-mail address to
send personal e-mails. (rules, conventions)
The word protocol comes from the Greek protocollon, meaning a leaf of paper glued to a
manuscript volume that describes the contents.

8.1 Protocol and Event Management

The word "Protocol" means the correct and appropriate way of doing things. Organizations
need to equip staff with skills in protocol, etiquette and events management through training.
This investment will build solid and productive relationships with business associates and will
result in better outcomes for the organization.
The face to face communication opportunities created by events provide business people with
the most powerful of opportunities to influence their colleagues, clients and investors. Smooth
well run events reflect well on any business building its reputation and standing.

In today's business and diplomatic world, Protocol has become a sophisticated and a strategic
asset. Protocol guides how we behave socially, conduct business and interact in specific situations.
This has positively impacted on how people live and work together, with less friction caused at
times by barriers in the socio cultural environment that we operate in. Traditionally protocol
tended to have a narrow definition and therefore was classified as of operational rather than
strategic significance. Protocol is more than escorting visitors and order of precedence. In
Government and corporate world, it enables people of diverse backgrounds and social
orientations to carry on business in a friendly atmosphere and manage today's complex and
cosmopolitan world with ease and finesse.
In view of the foregoing, well managed corporate events with a blend of appropriate protocol
procedures enhances corporate image. A well-executed event creates a lasting and positive
impression on your audience and motivates them to relate with your organization in their
future business.

8.2 Objectives of Protocol

Following are the prime objectives:
Increase and strengthen participants' protocol and etiquette skills in handling dignitaries.
Equip participants with skills to navigate today's culturally diverse business environment.

Develop participants' skills in orchestrating VIPs visits, meetings, ceremonies and special
events.
Identify the various tasks in management of events and the human and physical resources
required to stage successful events.
Equip participants with skills to organize events without the help of event coordinators
thus saving the organization some money.

Review and determine the different marketing strategies appropriate for the event being
managed.

Promote acceptable manners and respect for others.

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