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Unit 9: Staffing

8. A reserved and elegant wait staff for private dinner, an energetic team of go-getters for the Notes
trade show marketing, or a sleek line-up of servers for ............................. event.

9. Service professionals are ............................. than just smiling faces.
10. ............................. are an elite collection of attractive, talented, and intelligent people, hand-
picked for their experience and professionalism in service and hospitality.

9.9 Choosing Promotional Staff for Your Event

There are several companies offering promotional staff for a wide range of events but how can
you be sure if they will do the best for you? Here is a guide to choose the right promotional
staff:

Who are the staff?: There are many names for promotional staff, such as Promotional
Staff, Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff,
Models, Leafleting Staff, Festival Staff, Promotion Staff, Grid Girls, Hospitality Staff, Road
show Staff and Hit Squads.
Choose quality: The primary benefit of hiring promotional staff through an established
agency is that the staff are much more likely to have been screened. They will also be more
professional and experienced. You want promotional staff who can deliver a great service
for your company, so it pays to choose an agency that can prove its experience and
professionalism.

Smart pickings: At the very least, you should expect your promotional staff to be reliable,
efficient and perfect time keepers. This should go without saying. But you should also
look for recommendations of smart staff. They should understand your company or
products and be able to market and act for you in a knowledgeable fashion. The quality
benefits far exceed the cost difference when hiring premium staff.

Which agency?: An agency is only as good as the staff on its books. You’re looking for
promotional staff who are intelligent and polished – but also perfect for your
requirements. An agency should be readily available and easy to work with. If they take
the time to talk through what you’re looking for and find out your bespoke needs then
they obviously care.
How does the agency treat you?: A good agency will work intelligently and ask all the
right questions. You shouldn’t need to prompt them to do this as this is their job. They
should also offer advice and make suggestions. The agency and its staff needs to get on
with your company and your staff for an effective campaign.
Take it easy: If an agency tries to rush you into making a decision or seems to be pushing
ideas that you’re not sure about then back away.

Ensure insurance: The agency that you choose must be insured so that if anything happens
your company is not liable. While you are responsible for public liability insurance for
your event site (most companies include this as part of their overall policy, but it’s still
worth checking and getting a copy of the certificate), promotional staff insurance
shouldn’t be your responsibility. This is cover that all promotional staffing agencies
should cover.

Did u know? Promotional business should be efficient but it should also feel relaxed, too.

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