Page 221 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes An important output of Shiftboard’s online staff scheduling software was executive financial
reporting, both in terms of shifts and total hours, but especially in terms of labor cost
forecasting. Every person scheduled has a certain number of hours and a pay rate, which
the system pulls together in real-time.

Once the schedule had been created, another critical requirement was to interface directly
their time tracking system, Attendance Enterprise. A custom report was created in the
exact format Attendance Enterprise required for uploading information allowing
Attendance Enterprise to automatically invoke limitations around early check-in as well
as provide adherence reported around scheduled vs. actual times.
Curtis McDonald summarized Shiftboard in terms of targeted financial metrics, “The
system is definitely working for us. We are hitting our numbers and have been for the past
2-3 months.”
Questions:
1. Analyze the case and interpret it.

2. What do you infer from it?
3. Write down the case facts.

Source: http://www.shiftboard.com/casestudies/event-management/shiftboard-staff-scheduling-
software-centerplate-washington-dc-convention-center.html

9.11 Summary

Staffing for an event is as diverse as the event itself.

Adequate staffing depends on the number of guests anticipated to attend the event, and
are employed to handle the multiple tasks that under-gird a successful event.
Event management companies bring out their team on-site and off-site to staff every
aspect of considered event.
An experienced Program Manager oversees his team, ensuring every detail is carried out
smoothly and successfully.

Staffing encompasses individuals such as servers, coat checkers, drivers, special needs
assistants, valet parking attendants, customer information agents, and ticket-takers.

Event Management is a people business.
The expertise of person lies in knowing the event-appropriate personalities to enhance
their functions.

A reserved and elegant wait staff for private dinner, an energetic team of go-getters for the
trade show marketing, or a sleek line-up of servers for fast-paced event.
Service professionals are much more than just smiling faces.

Service professionals are an elite collection of attractive, talented, and intelligent people,
hand-picked for their experience and professionalism in service and hospitality.
There are several companies offering promotional staff for a wide range of events.

There is not much distinction between an agency and an independent contractor where
compliance is concerned.
An agency provides better defense against liability for the employer.

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