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Unit 10: Leadership

producing audiotapes and videotapes as well as using teleconferencing through compressed Notes
video (telephone lines). The average person commutes to the office 20 or more minutes twice
daily and can use this time to listen to your audiotape. Put your meeting or information on
audiotape, add a little music, and share your ideas. The major drawback to this alternative is that
the communication is one-way.

Example: Videotapes also allow you to express your thoughts creatively with photos,
interviews, and music.
By showing the tape before a large group of people, you can create group excitement. Two-way
video using existing telephone lines and a compressed system is an effective way to present
data, visuals, and some person-to-person interaction. It is also relatively inexpensive compared
to traditional satellite uplink/downlink technology. The use of computer online chat rooms has
grown in popularity due to the rapid expansion of the Internet technologies. When using chat
rooms, avoid personal issues and conduct postings in a businesslike manner. Personal issues
may be addressed through other mediums, such as telephone calls. Chat rooms are excellent
information-exchange opportunities, and you will find that your colleagues will provide you
with new resources for producing better events.

Task Make an agenda to guide for an AGM.

Self Assessment

Fill in the blanks:
1. ................................ is the conceptual framework for every effective event.
2. The Event Leadership process is dynamic and ................................, in that the Event Leader
must determine where to begin and how to proceed to best accomplish the objectives.
3. One event may be past the research stage, and the Event Leader may be retained merely to
................................ the elements.
4. It ................................ matter whether the communication is oral, written, electronic, or all
three.
5. Regardless of the communication channel that you are using, you want to make sure that
you make your point clearly and establish the ................................ in your message.

10.2 Models of Global Event Leadership

All successful events have five critical stages (see Figure 10.1) in common to ensure their consistent
effectiveness. These five phases or steps of successful Event Leadership are :

research,
design,
planning,
coordination, and

evaluation.

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