Page 231 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes and design. Ideally, the better the research and design, the simpler and briefer the planning
period will be. Since events are planned by human beings for other human beings, this theory
is fraught with exceptions. However, your goal should be to develop a smooth planning process
based on careful research and design procedures.
The planning phase involves using the time/space/tempo laws (see Figure 10.4) to determine
how best to use your immediate resources. These three basic laws will affect every decision you
make; how well you make use of them will govern the final outcome of an event.

Timing

The law of timing refers to how much time you have in which to act or react. The first question
that many Event Leaders ask the client is: When would you like to schedule the event? The
answer to that question tells you how much time you have to prepare. Often that timetable may
seem incredibly short.

Figure 10.4: Time/Space/Tempo Laws

The length of time available for planning and for actual production will dramatically affect the
cost and sometimes the success of the event. Equally important, as you discovered earlier, is
how you use your time. According to the Greek philosopher Theophrastus, “Time is the most
valuable thing a human can spend.”

Space

The law of space refers to both the physical space where an event will be held and the time
between critical decisions pertaining to the event. The relationship of timing to space is one that
is constant throughout the entire event process.

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