Page 64 - DMGT501_OPERATIONS_MANAGEMENT

Operations Management

Notes 9. Services with high degree of customer contact like banking requires high quality designing.
10. Fault tolerance is any day better way of improving reliability than fault avoidance.
Fill in the blanks:
11. The governing authority for paper transactions in product design was created in……………

12. Automobile parts are product………………while Bosch is a product…………….
13. Many ideas that might lead to the development of a new product or service are mostly left
out at the………………..stage.

14. …………………is adopted by the firms to lower the costs of manufacturing while
maintaining quality.
15. In manufacturing world, computer aided drafting is better known as………………..

2.18 Review Questions

1. "Product decisions often make or break companies". Discuss.
2. Suppose you are the product manager of a company engaged in production of motorbikes.
You are faced with a situation wherein you have to choose between designs, one which
can give maximum value to consumers or one which is cost-effective. Which one will you
choose and why?
3. How can the service designers be kept under check? Name a few companies that were
involved in any legal dispute over product design.

4. Explain the concept of product lifecycle. Which is better from operations point of view–
product lifecycle or technology cycle? Why?
5. Does the concept of product lifecycle always hold good? Discuss the situations where it is
not valid.
6. "Without products, there would be no customers. Without customers, there would be no
revenue." What implications does this have related to design?

7. Critically analyse the concept of delayed differentiation.
8. Why, do you think, concurrent engineering is more critical in high clock-speed industries?
9. Discuss the concepts of commonality and recycling component commonality.

10. "Mass customization is a challenge but very useful if implemented successfully". Validate
the statement.
11. Explain the role of product architecture in gaining competitive advantage.

12. What is mix match clothing? Why it has become popular?
13. What is the difference between DFM and DFR? Explain their importance in operations
management.

14. How is reliability of product design related to quality? What is redundancy?
15. Write short notes on CAD and concurrent engineering.
16. "We will offer a small passenger car priced at 1 lac to our customers by the end of this
decade" says, Mr. Ratan Tata. Relate this statement to the product development strategy of
Maruti Udyog Ltd. and explain your recommendations.

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