Page 135 - DMGT506_CONSUMER_BEHAVIOUR

Consumer Behaviour

Notes 9.8 Further Readings

Books Batra, Satish K and Kazmi, S H H, Consumer Behaviour, Excel Books, New Delhi.
Hawkins, D.L & Best, Roger, Consumer Behaviour – Building Marketing Strategy,
McGraw Hill, Indian Edition, New Delhi.

Online links www.consumerpsychologist.com/cb_Group_Influences.html
http://www.sykronix.com/tsoc/courses/cb/cb_grp.htm
http://www.management-hub.com/marketing-consumer-behavior.html

http://findarticles.com/p/articles/mi_hb6167/is_1_8/ai_n29153589/

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