Page 145 - DMGT507_SALES AND PROMOTIONS MANAGEMENT
P. 145
Unit 7: Advertising Strategy: Fundamentals
Russel H Colley, Defining Advertising Goals for Measured Advertising Results, Notes
Association of American Advertisers.
S H H Kazmi and Satish K Batra, Advertising and Sales Promotion, Excel Books,
New Delhi.
Online links advertising.about.com/.../televisionandradio/a/tvadvertising.htm
en.wikipedia.org/wiki/Creative_strategies_in_advertising
www.admedia.org
www.enotes.com/small-business.../advertising-strategy
www.entrepreneur.com/marketing/.../article177002.html
www.financialexpress.com/...advertising-strategy/514151
www.printadvertising.com
www.templetons.com/brad/tvfuture.html
LOVELY PROFESSIONAL UNIVERSITY 139
