Page 153 - DMGT507_SALES AND PROMOTIONS MANAGEMENT
P. 153
Unit 8: Advertising Strategy: Creative Execution
Notes
Task Make a group of 5 people. You all are required to make a commercial for a
newly launched fairness cream. After deciding the script, situation and
characters, enact it before the class.
Example: 1. A Storyboard with Cartoon Characters
2. Storyboard with Sketches
LOVELY PROFESSIONAL UNIVERSITY 147
