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Unit 13: Broadcast Media and Media Planning
7. Infomercials 8. Number of sets in use Notes
9. Festive (oct-dec) 10. Continuity
13.9 Further Readings
Books Batra, Aaker and Myers, Advertising Management, Pearson Education.
Kruti Shah and Alan D'Souza, Advertisement and Promotions – An IMC Perspective,
Tata McGraw Hill.
SHH Kazmi and Satish K Batra, Advertising and Sales Promotion, Excel Books,
New Delhi.
Online links themediamix.com
www.123eng.com/forum/viewtopic
www.admedia.org
www.businesstown.com/advertising/basic-media.asp
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