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Unit 13: Broadcast Media and Media Planning




          7.   Infomercials                      8.  Number of sets in use                      Notes
          9.   Festive (oct-dec)                 10.  Continuity

          13.9 Further Readings




           Books      Batra, Aaker and Myers, Advertising Management, Pearson Education.
                      Kruti Shah and Alan D'Souza, Advertisement and Promotions – An IMC Perspective,
                      Tata McGraw Hill.
                      SHH Kazmi and Satish  K Batra,  Advertising and  Sales Promotion, Excel  Books,
                      New Delhi.




          Online links  themediamix.com
                      www.123eng.com/forum/viewtopic
                      www.admedia.org

                      www.businesstown.com/advertising/basic-media.asp

















































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