Page 250 - DMGT507_SALES AND PROMOTIONS MANAGEMENT

Sales and Promotions Management

Notes
software like dig, delicious, reddit, Wiki. The objective of every SMM program varies
from business to business, but primarily includes building of name consciousness,
increasing visibility and through this, sells a product or service.
Social Media Marketing is turning into a vital advertising and marketing instrument for
connecting with customers and optimizing on-line presence. Social Media describes the
tools and platforms, folks use to publish, converse and share content online. Video, blogs,
dialogue boards and social networking sites are all tools, online businessmen can use to
construct relationship with their prospects and hold them on web sites longer. Social
media gives more opportunities for organizations to present optimized content that may
be indexed by serps and in the end improves web site rating.

To implement a number of the social media elements, it’s first important to judge your
prospects to create an efficient strategy. In case your customers are professionals who
commute, then pod forged will be downloaded and can be very effective.
Posting video content material on You Tube is a novel alternative to improve your place
in Google’s universal search results. With You Tube, clients can go to the location, view
your video and simply submit to their own blogs, social networking profiles or websites.
You Tube is an effective way to achieve a broader viewer and generate buzz round new
merchandise, particularly in case your product has a visual appeal.
Constructing healthy relationship with the client, that last is an on-going process for a
businessperson. Social media takes this a step additional by making that relationship
private via blogs. It tells about you, not only about your product or service.
Blogs, which incorporate video, footage and text, can build curiosity and loyalty among
clients and a new method to search engine optimization. Create a web page devoted to
community with web site visitors and this can be interactive.

Social media encourages social visits to your site. Hold including content to encourage
clients to return regularly. With the arrival of social media, customers have change into
contributors, contributing to brand messaging. SMM is expounded to other on-line
techniques similar to website positioning, SMO. It has a more energetic planned position
in directing, influencing and suggesting the neighborhood members.

Source: http://shared4all.org/business-and-industry/social-media-advertising-objectives-and-
effectiveness/#ixzz1GGv08a2W

14.2 Measuring Advertising Effectiveness

Once the business owner has successfully designed and placed an ad (or had that ad successfully
designed and placed by an agency), he or she will be eagerly awaiting the increased sales that
advertising promises. While advertising can be an effective means of increasing profitability,
measurable increases in sales may not be immediately forthcoming. But if the advertising was
well-planned, well-placed, and well-executed, it will likely produce positive results eventually.
It is widely accepted among advertising experts that one major benefit of advertising any
business is the cumulative effect of the message on consumers. This effect occurs as consumers
are repeatedly exposed to advertising which may not have an immediate impact, but becomes
familiar and remains in the memory. This message will be recalled when the need arises for the
service which was advertised. The consumer, because of the cumulative effects of advertising,
will already be familiar with the business’s name, as well as the image that it has cultivated
through its advertising campaigns.

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