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Sales and Promotions Management
Notes 12. “Salespersons need that passion to sell and not qualification.” Do you agree? Give reasons
for your answer.
Answers: Self Assessment
1. Recruitment 2. Employment agencies
3. CV/Resume 4. Stress Interview
5. Lectures 6. Learning
7. Unstructured 8. Job description
9. Selection 10. On-the-job
2.8 Further Readings
Books Caballero, M.J., Dckinson, R.A., Town Send D, (1984), Aristotle and Personal Selling,
Journal of Personal Selling and Sales Management, 4, 13-27.
Ingram T.N., LaForge, R.W., Avila, R.A., (2006), Sales Management, 6th Edition,
USA; Thomson South-Western.
Johnston and Marshall, Sales Force Management, Tata McGraw Hill, 2007
S L Gupta, Sales and Distribution Management, Excel Books, New Delhi.
Online links ezinearticles.com/?7-Steps-For-Right-and...Recruitment
recruitment.naukrihub.com/recruitment-vs-selection.html
tutor2u.net/business/gcse/people_training_types.htm
www.allinterview.com/showanswers/1515.html
www.businesshr.net/docs/sbs/recruitment/index.html
www.ddiworld.com/.../recruitmentandselectionpractices
www.essortment.com/all/jobstraining_rshn.htm
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