Page 169 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes Quick Facts Accreditations Services
Datapac is the leading Irish Just to name a few: Datapac offer many services
business technologies provider.  IBM Business Partner including:
 200 employees in Dublin,  Microsoft Gold Certified  Retail EPOS solutions
Wexford, Cork and Belfast Partner  IT support and maintenance
 Turnover of €60 million in  Microsoft Small Business  Virtualization and storage
2007 Specialist solutions
 Over 1,000 customers entrust  Microsoft Business Solutions  Imaging and printing solutions
their IT support to Datapac Partner  Infrastructure design and
 HP Preferred Partner and ASP delivery
 Citrix Gold Solution Advisor  Converged voice and data
 VMware Enterprise Partner networks
 Cisco Select Certified Partner  Citrix and Access solutions
 ISO 9001:2000  Security solutions
 ERP solutions
 Computer and printer
consumables

The Solution: Hughes & Hughes selected Microsoft Retail Management System from
Datapac because of Microsoft’s quality and Datapac’s expertise and knowledge of the
solution. “We wanted a solution that is SQL server based which will integrate simply with
our finance, logistics and other critical systems and is largely an out of box solution,” says
Tony. Hughes & Hughes can carry as many as 100,000 SKU’s so stock control had been
extremely difficult and time consuming. As part of the solution, Datapac is implementing
50 IBM Surepos Tills to allow both the customer and sales assistants to see the screen with
product details. “The Sure pos tills are touch screen box units which will allow staff to
know what is in stock and be able to access the websites to pick up on titles that we don’t
stock, also allowing them to look for specific customer requests. They can place orders and
take deposits against specific customer orders,” says Tony. “The solution also gives us a
powerful promotions module so that we can run a wide range of promotions with full
tracking and reporting facilities. It will also integrate card payment and gift card
management directly through the Hughes & Hughes system which will eliminate using
handheld pdqs. This eliminates error and certain levels of potential fraud along with
improving our efficiencies in reconciling our cash,” continues Tony.

Source: http://www.egyankosh.ac.in/bitstream/123456789/39075/1/Unit-4.pdf

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Case Study Bata Rounds off ‘95 paisa’ Price Tag

or decades, it was a price tag that drew instant jokes, sarcastic comments and
sometimes even arguments over consumer rights, but ending it all, Bata India has
Fwithdrawn its famous 95 paise pricing.
Now Bata chappals, shoes and other footwear are priced sans the 95 paise. Bata prices still
stop at ‘9’ (such as ` 499), but the two decimal points in the price that made you feel like
sheepishly asking the five paise back, are gone.
“I have seen it almost throughout my stint with Bata,” a manager of a Bata showroom,
who has put in around 40 years with the company, said.
He remembers that Bata sales people would also be curious about the 95 paise tag when
they joined the company. They would be later taught at training sessions that it was a
strategy to begin sales talk with buyers curious about price like ` 299.95.
Contd....

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