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Unit 9: Merchandise Management
Answers: Self Assessment Notes
1. Advertising
2. Assortment
3. Sales value
4. Product purchase
5. Showcase
6. Cross merchandise
7. False
8. True
9. False
10. True
11. False
12. Skimming
13. External
14. Vertical
15. Cost
16. Inelastic
9.14 Further Readings
Books Paul H. Nystrorn, Retail Store Management, LaSlle Extension University
Rosemary Varley, Retail Product Management: Buying and Merchandising, Routledge,
2006
Bajaj, Tuli and Srivastava, Retail Management, Oxford University Press, New Delhi
2005.
Michael Lopez, Retail Store Planning and Design Manual, 2/e, National Retail
Federation
Online links http://www.citeman.com/9078-evaluating-merchandise-performance.html#
ixzz1xBN2aNqF
www.managementstudyguide.com/retail-merchandising.htm
oregonstate.edu/career/sites/default/files/retail_merchandising.pdf
en.wikipedia.org/wiki/Merchandising
www.wisegeek.com/what-is-retail-merchandising.htm
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