Page 248 - DMGT550_RETAIL_MANAGEMENT

Unit 13: Store Design and Visual Merchandising

Store Layout: Plan or design of display of merchandise available in the store. Notes
Visual Merchandising: Art of implementing effective design ideas to increase store traffic and
sales volume.

13.6 Review Questions

1. What do you mean by store layout? Discuss various types of layouts.
2. Write short note on visual merchandising.
3. What are objective of a store design?
4. What is the importance of exterior design of a retail store?

5. Discuss the elements of an interior store design.
6. What are the different types of layouts commonly found in retail stores?
7. Discuss design in non store retailing.

8. What is space management?
9. What is the need for having space management?
10. What are fixtures? Why they are needed?
11. Discuss some of the commonest types of fixtures we used in an office.
12. What are displays? Why they are used?

13. How will you account for a space allocation?
14. Being an expert in layout and design of retail store make a report on the various essentials
of a good store design.

15. What are the influencing factors to retail store layout and design?

Answers: Self Assessment

1. Customers, Merchandise
2. Geometric
3. Mixed

4. Investment
5. Design
6. Fixtures
7. Planogram

8. State allocation system
9. Complexity
10. Profitability
11. True

12. False
13. False

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