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Anand Thakur, Lovely Professional University Unit 14: Information System in Retailing

Unit 14: Information System in Retailing Notes

CONTENTS
Objectives
Introduction

14.1 Importance of IT in Retailing
14.2 Strategic Advantage through Supply Chain and Information System
14.3 Flow of Information and Products in Supply Chain

14.4 Integrated Systems and Networking
14.4.1 Marketing Information Systems (MIS)
14.4.2 Retail Management Information System
14.4.3 Radio Frequency Identification Device (RFID)
14.4.4 Networking

14.5 Electronic Data Interchange
14.6 Bar Coding
14.7 Customer Database Management

14.8 Electronic Retailing
14.8.1 Role of Web
14.8.2 Online Retailing - Advantages
14.8.3 Factors to be Considered in Developing Website
14.8.4 Limitations of Web

14.8.5 Future Trends in E-tailing
14.9 Summary
14.10 Keywords

14.11 Review Questions
14.12 Further Readings

Objectives

After studying this unit, you will be able to:
 Explain the importance of IT in retailing

 Trace the integrated systems and networking
 Discuss the Marketing Information System
 Create strategic advantage through supply chain and information system

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