Page 76 - DMGT550_RETAIL_MANAGEMENT

Unit 4: Retail Buying Behaviour

6. Describe the opportunities in retailing. Notes
7. Explain how sorting by the retailer helps you as a customer?
8. Describe the dimensions of retail equation.
9. “Retailing is not only an integral part of our economic structure but also shapes and is
shaped by, our way of life.” Discuss.
10. Explain the sudden surge in the global retail market. Why do developing countries like
Brazil and India constantly feature in the top of Global Retail Development Index?
11. Discuss the pros and cons of a career in retail.
12. What are the jobs available in retail?

13. Explain the concept of ‘breaking bulk’. What is its relevance?
Answers: Self Assessment

1. True 2. False
3. False 4. True
5. True 6. True
7. False 8. Customers

9. Purchases 10. Secondary
11. Decision Making 12. Buying
13. Degree 14. Dissonance
15. Reference Groups

4.8 Further Readings

Books Bajaj, Tuli and Srivastava, Retail Management, New Delhi: Oxford University Press

Gibson G. Vedamani, Retail Management, Mumbai: Jaico Publishing House
Lewison, D. M. and Delozier, W. M., Retailing, Columbus: Merrill Publishing Co.

Online links http://www.retail-index.com/HomeSearch/RetailBuyingProcess
Guidelines.aspx
tutor2u.net/business/marketing/buying_decision_process.asp
http://www.managementstudyguide.com/social-factors-affecting-consumer-
behaviour.htm
http://www.blurtit.com/q1788130.html

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