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Unit 9: Motivation and Perception
13. Perceptual 14. Expectations Notes
15. Absolute threshold
9.15 Further Readings
Books Ernest R. Cadotte, Robert B. Woodruff and Roger L. Jenkins, Expectation and Norms
in the Models of Consumer Satisfaction. Journal of Marketing Research, Aug. 1987.
Rohit Deshpande and ayne D. Hoyer, Consumer Decision Making : Strategies, Cognitive
Effort and Perceived Risk in ANA Educators Proceedings, 1983.
Online links http://smallbusiness.chron.com/perception-motivation-organizational-
behavior-13609.html \
http://anzmac.info/conference/2010/pdf/anzmac10Final00463.pdf
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