Page 275 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

Retail Business Environment

Notes implementation deadline, all the stakeholders from Saigun worked in parallel with each
other, effectively handling both the qualitative and quantitative aspects.
Both modules were deployed smoothly though there were challenges in collecting the
customer’s data. This was resolved through constant communication with the stakeholder
at the customer site, with Saigun team working relentlessly to collect the customer data
till all the requisite information was collected in the format that it was needed in.
Results
This engagement was completed within the expected timelines. With the automation of
HR processes, the organization and functioning of HR systems have become smoother
and timeline-driven, resulting in a huge saving on time, efforts and resources. The solution
allows the company to generate any kind of MIS report demanded by the management,
and this ready availability of data has had a positive impact on non-HR processes as well.
Most importantly, with the Goal and Appraisal Sheet being readily available to all
employees and managers, employee satisfaction has increased and employees’ faith
restored in the company’s capability to meet their expectations. The HR team in charge of
the project on the customer side has won kudos for completing this engagement within
such a short timeframe.
Saigun’s product and flawless implementation has resulted in complete customer
satisfaction, with the customer opting for three more modules from EmpXtrack – HRIS
(Human Resources Information Systems), Employee Self Services and Payroll. This will
be a bigger engagement covering 6000 employees.
“The Saigun team worked within a tight schedule to meet our appraisal cycle requirements.
EmpXtrack is easy to use and offered some comprehensive features that were customized
to meet our specific requirements. We found the Saigun team very proactive and quick to
help during a crucial implementation phase where they provided us with 24/7 support.”

—HR Manager
Question:
What were the customer challenges of a retail chain as discussed in the case study?
Source: http://www.empxtrack.com/resources/case-studies/implementing-a-comprehensive-performance-appraisal-system-for-
India-leading-retail-chain/

13.9 Summary

Retail Industry, one of the fastest changing and vibrant industries in the world, has
contributed to the economic growth of many countries.
Indian retail sector has been rated as the fifth most attractive, emerging retail market in
the world.

Indian retail sector account for over 10 percent of the country’s GDP (gross domestic
product) and around eight percent of employment, is expected to grow at a compound rate
of 30 per cent over the next five years.

Human resource is the pivot around which the complete retailing industry rotates. Being
a typical service based industry human resources play a critical role.

There are various factors which influence human resource management aspects in retail.
These include scope of operations, nature of merchandise and type of organisation.

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