Page 276 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

Unit 13: People in Retailing: Making People Matter

Human resource requirements vary for large retail stores vis-à-vis small retail stores. Notes
Human resource needs in retailing also vary as per the tasks needed to be accomplished.

Tasks can be broadly divided into strategic, merchandising, group management and
administrative/legal.
Performance appraisal is concerned with setting objectives for individuals, monitoring
progress towards these objectives on a regular basis in our atmosphere of trust and
cooperation between the appraiser and the appraisee.

13.10 Keywords

Human Resource: Is a person or employee who staffs and operates a function within an
organisation.
Job Analysis: Refers to various methodologies for analyzing the requirements of a job.
Job Design: The process of putting together various elements to form a job.

Performance Appraisal: The process of obtaining, analyzing and recording information about
the relative worth of an employee.
Task Analysis: Systematic identification of the fundamental elements of a job, and examination
of knowledge and skills required for the job’s performance.
Training: A learning process that involves the acquisition of knowledge, sharpening of skills,
concepts and rules.

13.11 Review Questions

1. Discuss the concept of retail employment in India.
2. What factors should be considered for planning the workforce?
3. Explain how you will assess human resource requirements of a retail organisation.

4. Explain the relevance of organisational charts in manpower planning.
5. Explain the significance of orientation programme. Should each employee in a retail
organisation undergo the same orientation programme?

6. Elaborate the concept of performance appraisal.
7. “In today’s Era it is difficult to gain an edge through unique product offerings, since
today’s customers has easy access to a wide selection of goods.” Discuss.

8. Explain how is organization structure is being used by small independents in retail.
9. State the health and safety measures that are necessary to be considered in retail industry?

Answers: Self Assessment

1. Jobs 2. Organisation
3. Contract/job rate 4. Goals, temperament

5. Human Resource Management 6. Task identification
7. Job description 8. Top

LOVELY PROFESSIONAL UNIVERSITY 271