Page 289 - DMGT509_RURAL MARKETING

Rural Marketing

Notes The financial assistance should follow the norms below:
Table 15.1

(a) Building/Infrastructure Maximum 15% of project cost.
(b) Plant & Machinery for manufacturing and or testing Minimum 50% of project cost.
facilities and packaging
(c) Raw material /new design, product Diversification, Maximum 25% of project cost.
etc.
(d) Skill up gradation & training and/ or Product Maximum 10% of Project cost.
catalogue

However, a, c, d can be reduced depending upon requirements of the situation.

Task Define how networking is important in companies.
Self Assessment

Fill in the blanks:
1. The melas organised under the banner of Grama Shree Mela have created a degree of
awareness among the urban people about the ............................ products.

2. The issue of rural ............................, therefore, needs to be viewed from a new angle and on
far more scientific lines.
3. The ............................ structure and the consumption pattern of rural and urban areas are
characteristically distinct.
4. The imperatives for ............................ demand a coordinated approach that can energise
rural entrepreneurs.
5. The official focus has been primarily on the preservation and ............................ of traditional
industries, and not on a programme for rural industrialisation.

15.3 Sanctioning Authority

The project proposals to set up Rural Industry Service Centre (RISC) up to 5 lakhs will be
appraised and sanctioned by a Committee constituted for the purpose at State/Regional level,
consisting of following members:
1. Director Industry of concerned State Govt. or his representative not below the: Member
Rank of Additional Director

2. CEO of concerned State KVI Board: Member
3. Representative of Lead Bank in the State/Region: Member
4. Representative of NABARD: Member
5. Secretary of KVI Institution having highest turn over in the State: Member

6. State/Regional Director, KVIC: Member/Conveners

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