Page 291 - DMGT509_RURAL MARKETING

Rural Marketing

Notes Rural Industry Service Centre

(RISC) for Khadi and Village Industries activity.
Objectives of the Programme:
1. Provide backward forward linkages to Khadi & V.I. activities in a cluster.
2. To provide services like raw material support, skill up-gradation, training, Quality Control,
Testing facilities, marketing promotion, design & product development in order to
strengthen the rural clusters.

The project proposals to set up Rural Industry Service Centre (RISC) up to 25 lakhs will be
technically appraised by a Committee constituted for the purpose at Central level, Central
Office, KVIC, Mumbai-56, consisting of following members after appraisal and recommendation
of State/Regional level Committee:
1. Financial Advisor, KVIC : Chairman

2. General Manager of lead Bank : Member
3. One Expert Member from IIT Concerned with subject of the project : Member
4. Dy. Chief Executive Officer (VI) : Member
5. Director (Finance) : Member

6. Programme/Industry Director : Member
7. Director (VIC) : Member/Convener

Terms and References

The Committee will evaluate the recommendation of the State/Regional level Committee
before Technically appraised the Project.

The Committee will examine commercial viability of the project.
The Committee will examine the collateral security or surety bond submitted by the
implementing agency and recommended by the State/Regional level Committee.

Mode of Sanction

Once the project up to 25.00 lakhs have been technically appraised by the Technically Appraisal
Committee, the concern Industry/Programme Director will process the proposal and placed
before the SFC either Khadi and VI as the case may be.

Security for Release of Fund

Surety Bond must be submitted against the release to the tune of 90% of the project cost of
maximum up to 25.00 Lakhs for NEZ and 100% women artisan best institution/organisation
and 75% of the project cost of maximum 25.00 lakhs for others.

The surety Bond must be register with the competent authority of the State the following points
must be taken into account while submitting the Surety Bond to KVIC.
1. Resolution of the institution.

2. Original Surety Bond duly stamped (Non-Judicial) as per the stamp Act of the
State.

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