Page 290 - DMGT509_RURAL MARKETING

Unit 15: Marketing of Agricultural Produce

Terms and References Notes
1. The Committee will evaluate capability of the organisation to implement.
2. The Committee will examine commercial viability of the project.
3. Accord approval up to project of 5 lakhs.

4. Evaluate and monitor the execution of programme in the Rural Industry Service Centre
(RISC).

15.4 Release of Fund

After Committee approved the proposal, State/Regional Directors will release the funds in
2 installments. The first installment will be 50% of the amount share of KVIC for the project. The
second and last installment will be released only after amount released by KVIC and 50% of the
share of the organisation is utilized.
Stages of Programme implementation:

1. Identification of the cluster.
2. Selection of a Cluster Development Agency.
3. Technical feasibility by and expert or an agency.
4. Project formulation.
5. Approval of the project and release of funds.

6. Monitoring and Evaluation.

15.5 Operationalisation and Programme Implementation

For the purpose of establishing Rural Industry Service Centre (RISC), it may be ensured that the
number of artisans/Village Industries units shall not be less than 25 individual artisans or
5 REGP units/VI Institutions/Societies for projects up to 5.00 lakhs.
The implementing agency/Organisation should have its own land where the Rural Industry
Service Centre (RISC) will be established.
The period of setting of project should not be more than 6 months.
After submission of the proposal by the implementing agency to set up Rural Industry Service
Centre (RISC), State/Regional Director shall conduct technical feasibility and place the proposal
with his recommendations before State Level Committee. Technical feasibility may done either
by DIC or by State Office or State Board.
The funds shall be released based on the progress of work report received periodically from
State/Regional Director and based on activities of the project and also within a specific time
frame for timely completion of the project.
The State/Regional Director of the concerned state where the project is located shall ensure
monitoring and evaluation and timely completion of project.
After obtaining approval by the State Level Committee for setting up of project State/Regional
Director will intimate to concerned Industry Programme Directors at Central Office of the
Commission.

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