Page 293 - DMGT509_RURAL MARKETING

Rural Marketing

Notes 2. Provide new design or new product, diversified product in consultation with
experts/agencies for a value addition of rural manufacturing units.
3. Provide raw material support, which mainly depend on seasonal procurement.

4. Prepare product catalogue.
Types of Khadi & Village Industries to be covered under Rural Industry Service Centre (RISC):
1. Khadi & Poly Vastra post weaving value addition facilities.
2. Herbal products: Cosmetics and Medicines.

3. Edible Oil,
4. Detergents & Soaps.
5. Honey
6. Hand Made Paper

7. Food processing
8. Bio-Fertilizer/Bio-Pesticides/Bio Manure
9. Pottery
10. Leather

11. Woodwork
12. All other V.I. except those, which are in the negative list.

Notes The funds shall be released based on the progress of work report received
periodically from State/Regional Director and based on activities of the project and also
within a specific time frame for timely completion of the project.

Self Assessment

State whether the following statements are true or false:
6. The State/Regional Director of the concerned state where the project is located shall
ensure monitoring and evaluation and timely completion of project.
7. The Committee will evaluate the recommendation of the State/Regional level Committee
before Technically appraised the Project.

8. The rural markets offered a huge potential to the business houses because of their enormous
spread and rising consumer demands.
9. The imperatives for innovation demand a coordinated approach that can energise rural
entrepreneurs.
10. Borrower should submit all extract from the revenue record evidencing that charge has
been created on the revenue record in respect of the property.
15.7 The Rural Market Scenario

The rural markets offered a huge potential to the business houses because of their enormous
spread and rising consumer demands. Around the world, over 4 billion people survived in

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