Page 85 - DMGT520_ORGANIZATION_CHANGE_AND_DEVELOPMENT

Organization Change and Development

Notes 6.1.2 Programme Management Component

OD practitioners apply behavioral science principles and practices to improve organisational
functioning and individual development; they apply these same principles and practices as they
manage OD programmes.

Did u know? Managing OD programmes effectively means the difference between success
and failure.
We specifically examine the phases in OD programmes, several changes management models
and a procedure for creating parallel line structures.

Self Assessment

Fill in the blanks:
1. Organisation development is at heart an ………………. based on valid information about
the status quo, current problems, and opportunities, and effects of actions as they relate to
achieving goals.

2. ……………… thus starts with the diagnosis and employs data collecting and data analyzing
throughout.
3. OD problem solving ………….. tend to focus on real problems central to the organisation’s
needs rather than on hypothetical problems that may or may not fit the members needs.
4. Managing ……………….. effectively means the difference between success and failure.

6.2 Phases of OD Programmes

OD programmes follow a logical progression of events. Warner Burke describes the following
phases of OD programmes:
 Entry-represents the initial contact with the consultant and client.

 Contracting-involves establishing mutual expectations.
 Diagnosis is the fact finding phase which produces a picture of the situation through
information.

 Feedback-represents returning the analysed information to the client system.
 Planning Change-involves the client deciding what action steps to be taken based.
 Intervention-implements sets of actions designed to correct the problems or seize the
opportunities.

 Evaluation-represents assessing the effects of the programme i.e., was it successful or not?

Notes The most important point here is that each phase build as the foundation for
subsequent phases therefore each phase must be executed with care and precision.

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