Page 28 - DMGT524_TOTAL_QUALITY_MANAGEMENT

Unit 2: Gurus of Quality Management

Notes

Self Assessment

Fill in the blanks:
20. Taguchi received MITI’s …………………… from the Emperor of Japan for his contribution
to Japanese industrial standards.

21. Taguchi is known as …………………… in quality control and assurance.

Case Study What Makes Sundaram-Clayton’s Win the Deming
Prize

The historic story of how Sundaram-Clayton beat the world to win the Deming Prize.
—By R Sridharan
They are the demigods. From the mud has sprung the lotus. From the quagmire of quality
that India Inc. has become has emerged a flagbearer of global class. From the disdain for
Total Quality Management (TQM) has come forth India’s – and Asia’s – first-ever winner
of the Deming Prize for Overseas Companies: Sundaram-Clayton, the Chennai-based
manufacturer of air-brake systems and castings, every rupee of whose turnover of ` 139.37
crore now carries the watermark of quality that is world-class, organization-wide, and
fault-proof. In short, unbeatable.
For, the Deming Prize is, quite simply, the last word in the world on quality. Instituted by
the country that gave quality to the world – Japan – to honour the man who gave quality
to the world, W. Edwards Deming, it is an acknowledgement of the fact that Sundaram-
Clayton, led by its CEO Venu Srinivasan, 45, has risen above the countrywide contempt
for total quality to be counted up there among an exclusively small global elite.
Contd...

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