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Unit 4: Leadership for TQM

Attitudes can be simply referred to as evaluative statements, which may be either favorable, Notes
regarding people, objects or events.

Attitude is often used in describing people and in explaining their behavior.
An attitude can be defined as a continuous tendency to feel and behave in a specific way
toward some object.

In OB, there are three very important work related attitudes: job satisfaction, job
involvement and organizational commitment.
A quality council is established to provide overall direction. Core values foster TQM
behaviour and define the culture.

Technological advances coupled with business incertitude are turning organizations into
more proactive entities. Downsizing and VRS are common features of the corporate scenario
today.
4.8 Keywords

Attitude: A settled way of thinking or feeling, typically reflected in a person’s behavior.
Cognitive Process: Cognitive processes are the mental processes used by an individual to learn
and retain information.
Core Values: A principle that guides an organization’s internal conduct as well as its relationship
with the external world.

Employee Recognition: Employee recognition is one of the most effective and affordable ways
to reduce turnover, curb absenteeism, increase productivity, and keep employees engaged with
their work.

Job Satisfaction: The extent to which you are content with the work you do and the conditions
which you work under.
Leadership: The action of leading a group of people or an organization.

Organizational Behavior: Organizational behavior the systematic study and careful application
of knowledge about how people – as individuals and as groups – act within organizations.
Organizational Strategies: An expression of how an organization needs to evolve over time to
meet its objectives along with a detailed assessment of what needs to be done.

4.9 Review Questions

1. What do you understand by leadership? Explain.
2. Mention any ten characteristics of leaders.

3. Write a short note on the role of the TQM leaders with special emphasis on the role of
senior management.
4. Explain attitude. What are the different types of attitude? How does the involvement of
top management affect the attitude of employees?
5. Mention the 7 habits given by Stephen Covey.
6. What do you understand by Deming philosophy?

7. Briefly describe the 14 principles of Deming’s philosophy.
8. Who are the members of quality council and what are their duties?

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