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Unit 10: Value Analysis




          Self Assessment                                                                       Notes

          Fill in the blanks:
          5.   This high level of abstraction can be achieved by describing what is to be accomplished
               with a ……….and a …………..

          6.   Identifying the function in the broadest possible terms provides the greatest potential for
               …………….. thinking.
          7.   Determining the basic function of ……………. components can be relatively simple.

          8.   Few people purchase consumer products based on …………………. or the lowest cost of
               basic functions alone.

          10.3 Value Analysis Process


          The first step in the value analysis process is to define the problem and its scope. Once this is
          done, the functions of the product and its items are derived. These functions are classified into
          “basic” and “secondary” functions. A Cost Function Matrix or Value Analysis Matrix is prepared
          to identify the cost of providing each function by associating the function with a mechanism or
          component part of a product. Product functions with a high cost-function ratio are identified as
          opportunities for further investigation and improvement. Improvement opportunities are then
          brainstormed, analyzed, and selected.
          The objective of the Function Cost Matrix approach is to draw the attention of the analysts away
          from the cost of components and focus their attention on the cost contribution of the functions.
          The Function Cost Matrix displays the components of the product, and the cost of those components,
          along the  left vertical side  of  the graph. The top  horizontal  legend contains the functions
          performed by those components. Each component is then examined to determine how many
          functions that component performs, and the cost contributions of those functions.

          Detailed cost estimates become more important following function analysis, when evaluating
          value improvement proposals. The total cost and percent contribution of the functions of the
          item under study will guide the team, or analyst, in selecting which functions to select for value
          improvement analysis.
          A variation of the Function-Cost Matrix is the Value Analysis Matrix. This matrix was derived
          from the Quality Function Deployment (QFD) methodology. It is more powerful in two ways.
          First, it associates functions back to customer needs or requirements. In doing  this, it carries
          forward an importance rating to associate with these functions based on the original customer
          needs or requirements. Functions are then related to mechanisms, the same as with the Function-
          Cost Matrix. Mechanisms are related to functions as either strongly, moderately or weakly
          supporting the given function. This relationship is noted with the standard QFD relationship
          symbols. The associated weighting factor is multiplied by customer or function importance and
          each columns value is added.





              Task  Prepare a presentation on the process of value analysis.
          These totals  are normalized to calculate each mechanism’s relative weight in satisfying the
          designated functions. This is where the second difference with the Function-Cost Matrix arises.
          This mechanism weight can then be used as the basis to allocate the overall item or product cost.
          The mechanism target costs can be compared with the actual or estimated costs to see where




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