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Unit 12: Foreign Market Entry and Country Risk Management




             Political Factor C           4               20%              .8                   Notes
             Political Factor D           3               10%              .3
             Political Factor E           2               50%              1.0
             Political Risk Rating                        100%             2.4
             Social Risk Factor
             Social Factor A              1               50%              .5
             Social Factor B              2               50%              1.0
             Social Risk Rating                           100%             1.5
             Column 1                  Column 2         Column 3      Column 4 = (2) *
                                                                           (3)
             Category                  Rating as    Weights assigned to   Weighted Ratings
                                    determined above   each Risk Category
             Economic Risk                1.3             30%              .39
             Political Risk               2.4             60%             1.44
             Social Risk                  1.5             10%              .15
             Overall Risk Rating                          100%            1.98

          The economic risk rating for the given example is 1.3, Political risk rating 2.4 and Social risk
          rating 1.5. This signifies that the economic and social condition of the country is better than its
          political condition. Once the three risk ratings have been determined, the overall country risk
          rating can be calculated, as shown in the lower part of Table 12.3. Political risk (weight 60%) is
          perceived to be a much more important factor than economic risk (weight 30%) and social risk
          (weight 10%) in the given example. The overall country risk rating as calculated in the lower
          portion of Table 12.3 is 1.98 (based on a scale of 1–5). In absolute terms, the rating appears to be
          satisfactory but the final answer depends upon the acceptable level of risk as related to the
          proposed project as also the risk tolerance of the country in question.
          Thus, after developing an overall country risk rating, the first step is to determine whether the
          rating suggests that the risk is tolerable. If the country risk is too high (e.g., the country is often
          engaged in war), the proposed project need not receive further consideration. If the risk rating
          of country is tolerable, then the firm needs to further analyse the feasibility of projects.




             Notes To determine whether the project is feasible, capital budgeting technique from the
            perspective of an MNC can be used.

          Thus, country risk analysis is a difficult task and recent events in several countries have dramatised
          the importance of country risk analysis. Country risk analysis requires a comprehensive and
          coordinated approach and also demands constant monitoring of key variables and reliable
          assessment of the policies of the government. Correct, systematic and up-to-date information is
          essential for the analyst to increase his understanding and manage country risk in the best
          possible manner. Yet, many times it may be difficult to anticipate country crisis in advance until
          it is too late. In some countries crisis occur randomly and without prior warning.
          Practitioners of country risk face a daunting task in their selection of variables and evaluation
          systems in assessing a country’s performance. With this approach, a number of key economic
          variables could serve as indicators of future liquidity and solvency problems. For example,
          higher the ratio of debt to GDP, greater is the threat of a sudden liquidity crisis and lower is the
          country’s rating. Similarly, lower export earnings are likely to increase the likelihood of
          short-term liquidity problem and hence problems with debt servicing. The balance of payments
          on current account is another important variable in assessing country risk. If the balance of
          payments on the current account is positive, the creditworthiness of the country under analysis



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