Page 129 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

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Task Effective diagnosis receives the ailments of effective strategy. Elucidate.
Physicians do not leave the dying patient to the destiny, evaluates the symptoms and courses of
corrective treatment. Likewise, evaluation of strategy should be a continuous process, testing
the strategy for its worthiness designing, redesigning for its effectiveness till the desire goals
are attained. Every organisation reaches the future by moving from the past through the present.
Management should anticipate the future results of the current strategy in the light of past
experience. Past experience reveals the theory of evaluation, standards to attain the desired
results and the needs thereon.

Here are the main areas of retail store planning you need to consider.
1. Store Formats: An effective store format or store type gives you the basis for delivering a
specific offer to a customer type. You can then build your retail planning on all the
processes needed to organise the format. Retail Vision can help you define your store
formats based on your customer types, your store locations and sizes. We match your
customer to the store.

Figure 6.1: Store Formats

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Caselet Wal-Mart: Staying on Top of the Fortune 500

al-Mart Stores Inc. is the largest retail company in the United States and has
been ranked number one on the Fortune 500 Index by Fortune Magazine.
WWal-Mart has four parts to their corporate strategy.
1. Dominance in the Retail Market.
2. Expansion in the U.S. and International Markets.
3. Creation of Positive Brand and Company Recognition.

4. Branch Out into New Sectors of Retail.
Wal-Mart’s public affairs strategy must work to make implementation of these policy
goals happen. Its public affairs strategy enables the company to move into other sectors of
the marketplace and expand into foreign countries. The public affairs strategy also involves
Contd...

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