Page 131 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes
Figure 6.3: Latest Designs Ideas and Fixtures

7. Retail Planning Guides: A Retail Planning guide will ensure that you can communicate
your formats and planning throughout your operation and implement to a high standard.

Figure 6.4: Retail Merchandising Guide

Creating an attractive product display can draw the customer in, promote a slow-moving item,
announce a sale, or welcome a season. If your store front is fortunate enough to feature one or
more windows, then you have one of the most proven (and least expensive) forms of advertising
at your disposal.

Some stores located in a mall or other structure may lack windows, but don’t despair. There are
many places throughout the store to build beautiful displays.

Task Take a look at the flow of traffic in your store. Are there any areas that are a focal
point for customers?

Your local community may have individuals or visual merchandising companies you can hire
to dress your windows, but if you’re concerned with saving money, the following tips will help
you create an attractive display.

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