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Unit 6: Store Planning and Fixtures

gaining access to politicians who can help Wal-Mart achieve its goals. Wal-Mart has a very Notes
active Political Action Committee that gives almost a quarter million dollars
annually.
While Wal-Mart’s public affairs strategy works well with its corporate strategy. We feel
that there are a few recommendations which could make the company work better. Recently,
Wal-Mart has been criticised for their opposition to allowing their employees to be
unionised. Wal-Mart needs to clarify their reasons for their opposition to unionisation.
The public affairs strategy must also address the negative feelings harbored by some
groups who feel that Wal-Mart is encroaching into far too many other sectors retail than
it should. These concerns must be addressed if Wal-Mart is to enjoy continued success in
creating positive name recognition.

Wal-Mart will need to implement these recommendations if they are going to remain at
the top of the Fortune 500, while simultaneously keeping a good reputation and making
their name synonymous with cheap prices and good quality merchandise.

Source: http://allman.rhon.itam.mx/~oromero/Wal_Mart_CaseStudy.pdf
2. Site Selection: Where are the best sites for your stores? They are either where your customers
live, work or where they can easily travel to. You can find the best sites for your customers
by using Retail Visions comprehensive site selection tools.

Figure 6.2: Site Selection

3. Site and Building Planning: Make the best use of the site. Access, car parks, traffic flow and
size of building in relation to the site you will have to consider. How big is the stockroom
in relation to the sales floor? Where do I position the service, back up areas, offices, staff
facilities and production departments?
4. Space Allocation: How much space do you allocate to each category, if you are a supermarket
how much space goes to Non-food, Household Ambient Food and Fresh Food? You will
need a Space Model allocating the optimum space to each category for each store format
and size. Correct space allocation can add 10% to your sales.
5. Store Layouts: Your store layouts should be based on your customers decision making
hierarchy and allow for ease of movement around the store. Each category should be
positioned with the correct space and category adjacencies.
6. Store Concepts: Once you have your format, space allocation and layout, Retail Vision can
give you a complete store concept with all the latest designs ideas and fixtures.

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