Page 160 - DMGT552_VISUAL_MERCHANDISING

Unit 7: Retail Design and Circulation Plan

 Circulation plans are used by city planners and other officials to manage and monitor Notes
traffic and pedestrian patterns in such a way that they might discover how to make future
improvements to the system.
 Circulation plan is the silent guide.
 The structure of retail space creates the constraints of the overall design.

 Diagonal floor plan works well in stores where customers have the liberty to walk in and
pick up merchandise on their own. It uses perimeter design which cause angular traffic
flow.

 Curved Plan is also called angular floor plan.
 Pathway Plan is most suitable for large stores that are single level.
 Never play loud music at the store.

 The fixtures or furniture should not act as an object of obstacle.
7.5 Keywords

Circulation Plan: A circulation plan is a schematic empirical projection/model of how pedestrians
and/or motor vehicles flow through a given area.

Diagonal Floor Plan: Diagonal floor plan works well in stores where customers have the
liberty to walk in and pick up merchandise on their own. It uses perimeter design which cause
angular traffic flow.

Fixture: A fixture is a work-holding or support device used in the manufacturing and retailing
industry.
Free Flow Circulation: Free flow circulation is a type of store layout in which fixtures and
merchandise are grouped into free-flowing patterns on the sales floor.
Retail Design: Retail design is a creative and commercial discipline that combines several different
areas of expertise together in the design and construction of retail space.
Retail Spaces: Retail spaces are high traffic area.
Store Layout: Store layout refers to the way the store or business space is used to promote sales
and to please the customer.
Straight Floor Plan: The straight floor plan creates spaces within the retail store for the customers
to move and shop freely.
7.6 Review Questions

1. What is store layout aimed at?
2. What is a circulation plan?
3. What are the various types of circulation plan known to you?
4. What is the essence of having circulation plan in a retail store design?

5. “Circulation plan is the silent guide.” Discuss.
6. “The structure of retail space creates the constraints of the overall design”. What are those
constraint?

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