Page 161 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes 7. What is free flow circulation?
8. What is Diagonal floor plan?
9. What is Curved Plan?
10. What is meant by store ambience?

11. What is meant by visual branding of a store?
12. Differentiate between circulation spine layout and circulation loop layout.
13. Which Plan is most suitable for large stores that are single level?
14. Why it is advised not to play loud music at the store?

15. “The fixtures or furniture should not act as an object of obstacle’. Elucidate.
Answers: Self Assessment

1. Heavy 2. Hassle-free
3. 19th 4. Internet retailing
5. Thematic 6. Overall productivity
7. False 8. True

9. True 10. False
11. True 12. True
13. Straight floor 14. Diagonal floor

15. Angular floor 16. Large, single
17. Staging 18. Supermarket
19. Never 20. Should not

7.7 Further Readings

Books Barry Berman & Joel R Evans(2006). Retail Management: A Strategic Approach,
Pearson.
Levy, Michale & Barton A. Weit (2009). Retailing Management. Tata McGraw Hill.
Pradhan Swapana (2009). Retailing Management. Tata McGraw Hill.
Swati Bhalla and Anurag S(2010). Visual merchandising. Tata McGraw Hill.

Online links www.redmond.k12.or.us/145520121313341393/lib/145520121313341393/
Ch_18_notes_ONLINE.pdf

en.wikipedia.org/wiki/Visual_merchandising
www.businessdictionary.com/definition/visual-merchandising.html
www.managementstudyguide.com/visual-merchandising.htm

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