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Anand Thakur, Lovely Professional University Unit 8: Planograms

Unit 8: Planograms Notes

CONTENTS
Objectives

Introduction
8.1 Meaning and Purpose of a Planogram
8.1.1 Retail Planogram

8.1.2 Purpose of Planogram
8.1.3 Need for Planograms – Why Planograms?
8.1.4 When and How is a Planogram Prepared?

8.2 Benefits of a Planogram
8.3 Types of Merchandise Placement

8.3.1 Types of Visual Product Placement
8.4 Implementation and Maintenance of a Planogram
8.4.1 Tips

8.4.2 What You Need
8.5 Best Practices

8.6 Summary
8.7 Keywords
8.8 Review Questions

8.9 Further Readings

Objectives

After studying this unit, you will be able to:

 Explain the Meaning and Purpose of Planogram
 Discuss about the Retail Planogram
 Identify the Benefits of a Planogram

 Explain the Implementation of a Planogram
 Describe the Maintenance of a Planogram

Introduction

How do you think buildings are constructed? With the help of architectural drawings,
an architectural drawing creates a rough print of the building on paper which gives an idea
about the floor plans, location of rooms, lobby and so on. In retail a planogram replaces
architectural drawings. Once a retailer opens a store, he needs to have a rough idea about the

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