Page 265 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes Visual Merchandising: Visual merchandising or display is “showing” merchandise and concepts
at their vary best, with the end purpose of making a sale.

13.6 Review Questions

1. Define the term quality.
2. What is the need for having quality?
3. What is meant by service quality?
4. Discuss the interrelationship between quality and service in visual merchandising.
5. What is meant by SOP?

6. “SOP is a compulsory instruction”. Comment.
7. “The name “SOP” is always appropriate”. Elucidate.
8. How will you account for India to be a very price sensitive country?

9. Discuss various types of SOPs with suitable example of each.
10. What are the essential features of an effective SOP in a visual merchandising?

Answers: Self Assessment

1. Pressure 2. Fewer
3. Offering the best deal 4. Unable
5. Pricing 6. Sensitive

7. Least 8. Brand name
9. High-priced 10. Status
11. True 12. True
13. False 14. True

15. True 16. False
17. True 18. True
19. True 20. True

13.7 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach,
Pearson.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata Mc Graw Hill.
Pradhan Swapana (2009). Retailing Management. Tata Mc Graw Hill.
Swati Bhalla and Anurag S (2010). Visual Merchandising. Tata Mc Graw Hill.

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