Page 279 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes key requirement for the retailer. The exhibit designers envisioned these
multi-touch displays being a natural ingredient of the retail environment through sleek
fixture integration. And, being in a high traffic retail environment, the retailer needed
highly-reliable, commercial-grade, multi-touch displays that would withstand the
continuous use and operate effectively in the strong lighting conditions typically found in
retail environments.
When initially evaluating large-format multi-touch touch displays, the fashion specialty
chain was unable to find one that met all of the retailer’s key requirements. The
optical- and infrared (IR)-based multi-touch displays they initially evaluated did not meet
their interactive touch performance expectations of providing the same user experience as
a smart phone and tablet device. Also, since the optical- and IR-based displays had a
limited number of available touch points they were not conducive for multi-user interactions
where multiple children would simultaneously interact with these displays. And, the
optical- and IR-based displays required a pronounced bezel to accommodate their touch
sensing components, which impaired these displays’ ability to blend into the sleek
industrial design of the interactive exhibit. Finally, the retailer was concerned that the
optical and IR displays’ touch performance could be compromised by ambient light
commonly found in retail environments.
Not finding a multi-touch display that met these key requirements, led this retailer to
expand their search for a high-performance multi-touch solution.
The Solution
The 3M™ Multi-Touch Display C3266PW (32-inch chassis) was the ideal solution for their
retail application. This purpose-built chassis display featured 3M Projected Capacitive
Technology (3M PCT) which provided high-performance multi-touch functionality of
recognising simultaneous touch points at a 10ms response time. 3M’s multi-touch
functionality was a natural fit for the retailer’s interactive children’s exhibit by providing
a superior user experience and accommodating multiple users simultaneously interacting
in a fun and collaborative atmosphere.
The C3266PW display also features a premium LCD with 1080p Full HD resolution for
sharper images, LED backlights for enhanced colour brilliance, reduced power
consumption, ultra-wide 178 degree viewing angles for consistent views throughout the
exhibit, and a 120Hz refresh rate that ensures digital content maintains sharp even when
in motion. The premium LCD helped enhance the user’s interactive experience by delivering
brilliant interactive content and enticing passersby to visit the exhibit.
The C3266PW display’s versatile form factor features a removable bezel on an open-frame
chassis and a slim 2.6" total chassis depth which allowed for seamless integration into the
interactive environment fixtures specified by the exhibit designers. Without the need for
a bezel, the C3266PW chassis provided a sleek and elegant integration solution which
maintained the overall aesthetics of the exhibit. The C3266PW chassis is also built with
industrial-grade components, chemically-strengthened glass, and an advanced cooling
system that provided the retailer with a durable and reliable performance in the demanding
high-traffic retail environment.
The combination of its high performance multi-touch functionality, premium Full HD
LCD, versatile integration options and commercial grade components made the C3266PW
display the ideal solution for this retailer’s interactive children’s department exhibit.
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