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Unit 14: Experiential Retail
9. True 10. True Notes
11. Cultural 12. Social oxygen
13. Connect 14. True
15. True 16. False
17. True 18. True
19. Retail 20. Failure.
14.9 Further Readings
Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach,
Pearson.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata Mc Graw Hill.
Pradhan Swapana (2009). Retailing Management. Tata Mc Graw Hill.
Swati Bhalla and Anurag S (2010). Visual Merchandising. Tata Mc Graw Hill.
Online links http://www.slideshare.net/dianhasan/iiscm-retail-innovation-seminar-jakarta-
april-8-2011
en.wikipedia.org/wiki/Visual_merchandising
www.businessdictionary.com/definition/visual-merchandising.html
www.managementstudyguide.com/visual-merchandising.html
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