Page 281 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes Dynamic Experience: Dynamic experience utilise moving and charging audio visual elements.
Experience Design (XD): Experience design is the practice of designing products, processes, services,
events, and environments with a focus placed on the quality of the user experience and culturally
relevant solutions.
Gen C: Gen C is the ‘Connected Collective’ consumer.
Mixed Reality (MR): Mixed reality refers to the merging of real and virtual worlds to produce
new environments and visualisations where physical and digital objects coexist and interact in
real time.

Static Experience: They are formed that do not alter in any form.
Touch Points: The sum total of all points of contacts with the brand which are called touch
points.

14.8 Review Questions

1. Define the term brand.
2. What is brand experience?
3. “The best brand experiences are inspired by great stories”. Discuss.

4. How do retailers face a fast-expanding, multi-pattern competitive set?
5. Define the term experience design.
6. Differentiate between dynamic and static experience.
7. What is Commercial experience design?
8. Explain the concept of generation C-the changing consumer.

9. What are realities in visual merchandising?
10. Describe the magic of augmented and mixed realities.
11. Discuss experience design-beyond visual merchandising.

12. “People will forget what you said, people will forget what you did, but people will not
forget how you made them feel”. Elucidate.
13. Explain the concept of the experiential retail-the new retail scenario.

14. What changes have you observed in new retail scenario?
15. Write notes on:
(a) Co-creators
(b) Chameleons

Answers: Self Assessment

1. How you made them feel 2. Perceptions

3. Brand 4. Great stories.
5. Multi-pattern 6. True
7. False 8. False

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