Page 115 - DMGT553_RETAIL_STORE_MANAGEMENT

Retail Store Management

Notes Self Assessment

State whether the following statements are true or false:
4. Consumers make judgments about a store based on signage, display racks, and even light
fixtures.
5. An orderly store helps customers make buying decisions quickly and easily.
6. A consumer is always trying to decide whether you want them to come back or not, and
they’ll make that decision based on their entire shopping experience.

7.3 Presentation

Presentation includes displays that are organized and created to efficiently meet your customers’
needs will assure continuing business from your existing customers and will entice prospective
customer’s to purchase from you. It is essential to consider what type of professional image you
want to convey to the customer and your community when creating and organizing your
facility. Consider the following questions when evaluating the image you want to promote in
your community:

What do I want people to think about first when they think about my store?
How does my store and displays support this image?
What do I think of first when I think about my store’s appearance?

How do other people respond to my store?
What do people say when asked about my store’s facility, staff and service?
What frustrates me most about my store or product layout?

What one word best describes my store?
What excites me about my facility?
What have I learned from considering these questions?
Product displays should be easy to locate. Proper signage can help guide customers and make it
easier and more pleasant for them to find products and services customers to compare size,
price, and features of products and makes it easier and convenient for your sales people to sell
them. The display should make it easy to step to logical price points.

Self Assessment

Fill in the blanks:

7. ...................... includes displays that are organized and created to efficiently meet your
customers’ needs that will assure continuing business from your existing customers and
will entice prospective customer’s to purchase from you.
8. Product displays should be easy to ......................

9. Proper ...................... can help guide customers and make it easier and more pleasant for
them to find products and services customers to compare size, price, and features of
products and makes it easier and convenient for your sales people to sell them.

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