Page 118 - DMGT553_RETAIL_STORE_MANAGEMENT

Unit 7: Store Audit

Front Door Assumption Notes

Glass door should be clean and free of fingerprints.
Customers will make the assumption that if the front door is dirty, rest of the store will
also be dirty.

Make it glitter!

If it’s glass or metal it must be clean and sparkling.
Make it a priority to dust and use glass cleaner every morning and after every 2 hours
minimally.

Shoulders to Knees

Customers notice majority of ‘merchandising’ between their shoulders and knees. Ensure
that the shelves/display in this area should be ALWAYS kept clean.

Behind the scenes

If the customer uses a trial room, keep it spotless and litter free. Eighty per cent of a
customer’s buying decision happens in a trial room.

If you have a back stock area, keep it hidden from the customer’s eyes!
Most Neglected Area – Washroom

Customers can use the washroom anytime.
Ensure that the washrooms are ‘squeaky clean’. This will leave a positive impression of
the company on the customers.

Ensure to give utmost care to the staff washrooms as well. This will keep their motivation
level high.

Clutter Free

Shipping boxes, pallets, rolling racks, shipping materials....anything needed for the
operation of the store should be out of site or neatly stored away from the traffic flow in
the store.

Ease of Shopping

Overstocking of merchandise can be overwhelming to the customer and they can ‘assume’
your store is messy merely because of the volume of merchandise. It should be easy to
move around in the store.
A stroller or wheelchair should easily move around the store.

Sweet Senses

Does the store ‘sense nice and sweet’? Customers can make an assumption of whether a
store is clean based on what they smell, see, hear & touch.
A dusty hand-railing, a noisy lift door is a complete no.

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