Page 123 - DMGT553_RETAIL_STORE_MANAGEMENT
P. 123

Retail Store Management




                    Notes
                                     Our trading principles reflect our core values. We aim to ensure that human and civil
                                     rights, as set out in the Universal Declaration of Human Rights, are respected throughout
                                     our business activities. We will establish a framework on this declaration to include
                                     criteria for workers’ rights embracing a safe, healthy working environment, fair wages,
                                     no discrimination on the basis of race, creed, sex or sexual orientation, or physical coercion
                                     of any kind.
                                     We will support long term sustainable relationships with communities in need. We will
                                     pay special attention to those minority groups, women and disadvantaged peoples who
                                     are socially and economically marginalised.
                                     We will use environmentally sustainable resources wherever technically and economically
                                     viable. Our purchasing will be based on a system of screening and investigation of the
                                     ecological credentials of our finished products, ingredients, packaging and suppliers.
                                     We will promote animal protection throughout our business activities. We are against
                                     animal testing in the cosmetics and toiletries industry. We will not test ingredients or
                                     products on animals, nor will we commission others to do so on our behalf. We will use
                                     our purchasing power to stop suppliers animal testing.
                                     We will institute appropriate monitoring, auditing and disclosure mechanisms to ensure
                                     our accountability and demonstrate our compliance with these principles.

                                     Stakeholders
                                     Traditional economic theory suggests that the primary reason for a company’s existence is
                                     to expand its profitable business. Assessing the company’s performance becomes simply
                                     a question of comparing profit levels with forecasts and targets. The owners’ prime objective
                                     is to maximise their wealth. The Body Shop, however, has been at the forefront of a
                                     growing number of companies who recognise that there are a number of different groups
                                     in society with an interest in its performance. These different groups, or stakeholders,
                                     may have different priorities. The way the business operates affects them and their
                                     expectations may influence the way a company sets its objectives and how it seeks to
                                     achieve them.
                                     The Body Shop believes that it should be open and honest in its business dealings and first
                                     committed itself in 1991 to an active programme of ethical auditing. This has come to
                                     include:

                                          a social audit
                                          an environmental audit
                                          an animal protection audit
                                     Employees

                                     The Body Shop directly employs 2,500 staff at the Headquarters in Littlehampton and all
                                     company-owned facilities and shops in the UK. The employees’ aspirations include job
                                     security and diversity, a fair income, promotion and training opportunities. Workers’
                                     rights, including a safe, healthy working atmosphere, fair wage rates and no discrimination
                                     on the grounds of race, gender, creed or sexual orientation are set out in The Body Shop
                                     Trading Charter. Senior managers must run the organisation in such a way as to satisfy the
                                     different groups of stakeholders. This may not be easy and conflicts of interest may develop.
                                     Priorities may have to be agreed and compromises made. The managers’ jobs may be
                                     made harder as the different stakeholders’ objectives may change over time according to
                                     how the firm is performing.
                                                                                                        Contd....



          118                               LOVELY PROFESSIONAL UNIVERSITY
   118   119   120   121   122   123   124   125   126   127   128