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Retail Store Management

Notes visual display in the store window and highlight the store’s theme: A technology store could use
a computer. Place similar visual displays near each other and keep each display clean.

Evaluate Retail Store Appearance

Take the time to evaluate the interior and exterior appearance of the retail store. The interior
appearance must capture a customer’s attention. An interior checklist can include the floor plan,
mirrors and light fixtures. Store managers must analyze the exterior appearance of a retail
establishment, such as the windows, window display signs and welcome store mats. A store
manager can keep a copy of the retail store checklist in a safe location.

Wholesale Display Racks

Keep employees and supervisors interested in improving the retail store with meetings. Retail
meetings can feel long to employees, so make sure the meeting has a purpose, and write a brief
outline to cover general and specific topics. General retail topics can include store safety for
customers and employees, such as mopping up spilled drinks. Specific retail topics can involve
upcoming product lines or changing store locations.

Minimize Retail Merchandise Losses

Store managers can learn how to minimize merchandise losses. One method includes creating
and using a retail inventory system, which shows when inventory sells and the price. This helps
store managers recognize a sales pattern and investigate when too many items sell at once.
Additional methods involve keeping small, higher-priced items in locked cases, placing retail
security tags on larger items and using security cameras near entrances or exits.

Retain Store Employees

Retail managers can retain store employees. According to a July 2010 Multi Channel Merchant
report, retail store managers face challenges when hiring and keeping store employees. Employee
issues can involve lower paychecks, limited employer – employee communication and the lack
of career growth. Store managers can help balance lower pay checks with enhanced benefits,
such as medical insurance. Create an open-door policy, so employees can discuss and resolve
issues before interfering with job performance. Offer job training to enhance career growth in
similar retail occupations.

Lab Exercise Go to website http://smallbusiness.chron.com/can-retail-store-improve-
21746.html and collect information on ways to improve retail stores.

Self Assessment

State whether the following statements are true or false:
14. Retail store managers face challenges when hiring and keeping store employees.

15. Employee issues do not involve lower pay checks, limited employer – employee
communication and the lack of career growth.

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