Page 39 - DMGT553_RETAIL_STORE_MANAGEMENT

Retail Store Management

Notes The structure of retail space creates the constraints of the overall design.
The interior of a store can be viewed in a similar way to living space.
The interior of a store comprises ceiling, walls, flooring and lighting, but instead of
furniture retail outlet houses fixtures for the presentation of merchandise, and fittings for
equipment such as tills.

The exterior of most stores includes the fascia, mentioned above, the store entrance, the
architectural features of the building and windows.
Standalone stores may have to conform to strict architectural guidelines imposed by
government planning authorities, whilst the centre management team may control the
exterior of stores in a planned regional shopping centre.

2.5 Keywords

Curved Plan: This is also called angular floor plan. The fixtures and walls are given a curved
look to add to the style of the store.
Diagonal Floor Plan: Diagonal floor plan works well in stores where customers have the
liberty to walk in and pick up merchandise on their own. It uses perimeter design which cause
angular traffic flow.
Exterior of Stores: The exterior of most stores includes the fascia, mentioned above, the store
entrance, the architectural features of the building and windows.

Geometric Plan: The racks and fixtures are given a geometric shape in such a floor plan. The
geometric floor plan gives a trendy and unique look to the store.

Interior of Stores: The interior of a store can be viewed in a similar way to living space.
It comprises ceiling, walls, flooring and lighting, but instead of furniture a retail outlet houses
fixtures for the presentation of merchandise, and fittings for equipment such as tills.
Store Layout: Store layout refers to the way the store or business space is used to promote sales
and to please the customer.

Straight Floor Plan: The straight floor plan creates spaces within the retail store for the customers
to move and shop freely.

Varied Plan: in this plan attention is drawn to special focus areas, as well as having storage areas
that line the wall. This is best suited footwear and jewellery retail stores.

2.6 Review Questions

1. What is store layout?
2. What are the types of store layout? Discuss each in detail.
3. What is store design?

4. Write down the principle of store design.
5. Briefly discuss interior and exterior store design.
6. Explain the factors that should be take into consideration before layout selection.

7. The structure of retail space creates the constraints.

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