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Unit 2: Different Layout & Designs

8. What is store layout aimed at? Notes
9. What is Diagonal floor plan?

10. “Layout plan is the silent guide” Discuss.
11. What is Curved Plan?

12. What is meant by store ambience?
13. What is meant by visual branding of a store?
14. Which Plan is most suitable for large stores that are single level?

15. Why it is advised not to play loud music at the store?

Answers: Self Assessment

1. promote 2. square foot
3. traffic 4. less

5. service stations 6. complementary
7. alternative approaches 8. store format
9. False 10. False

11. True 12. True
13. True 14. True
15. True 16. Totality

17. focus 18. Ease of Shopping
19. change and Flexibility 20. window

2.7 Further Readings

Books Berman B. Evans J. R. (2004). Retail Management, 9th Edition, Pearson Education
Berman, Barry. Evans, Joel R. Mahaffey Tom (2005). Retail Management: A Strategic
Approach. Pearson Education
Gopal, R. Manjrekar, Pradip, (2010), Retail Management, Excel Books, New Delhi

Iyer, B.Sriram, (2011), Retail Store Operations. Tata Mc Graw Hill
Levy IM. and Weitz B.A., (2004), Retailing Management, 5th ed. Tata McGraw Hill.
Levy, Michale & Barton. Weitz, A (2003), Retailing Management, Tata Mc Graw
Hill. 3rd ed.
Menon, K. S (2006), Stores Management, 2nd Ed. Macmillan India
Sivakumar, A., (2007), Retail Marketing, Excel Books, New Delhi

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