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Pavitar Parkash Singh, Lovely Professional University Unit 1: Introduction: An Overview of Retail Operations

Unit 1: Introduction: An Overview of Retail Operations Notes

CONTENTS
Objectives
Introduction

1.1 Retail Operations
1.1.1 Functions of a Retailer
1.1.2 Services of a Retailer

1.2 Stores Organization
1.2.1 Organization Structures
1.2.2 Forms of Retail Store Organization
1.2.3 Franchise Stores
1.3 Selection of Right Location

1.3.1 Considerations in Layout Selection
1.3.2 Types of Retail Location
1.4 Summary

1.5 Keywords
1.6 Review Questions
1.7 Further Readings

Objectives

After studying this unit, you should be able to:

Have an overview of retail operations
Discuss the essence of retail business
Specify functions of a retailer

Discuss for stores organization
Describe store location and its need
Explain selection of a right location

Introduction

Retailing is the latest buzzword among the business. It is evolving into a global, high-tech
business and occupies a pre-eminent position in the economics of all modern societies. Retailing
today is at an interesting cross road. Town with lower income and higher employment trends
would give rise to fragmentation of the retail universe resulting in a large number of small
outlets. For example: Bombay, Calcutta, Chennai, Hyderabad, and Visakhapatnam.
The growth of retailing in most countries the world over is synonymous with the growth of the
information technology sector in that country, as no retailer can do justice to his business or to

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