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Pavitar Parkash Singh, Lovely Professional University     Unit 2: Buying for Traditional Retail Organizations




              Unit 2: Buying for Traditional Retail Organizations                               Notes


            CONTENTS
            Objectives
            Introduction

            2.1  Department Stores
                 2.1.1  Divisions of the Organization
                 2.1.2  Branch-store Organization

            2.2  Chain Organizations
                 2.2.1  Divisions of the Organization
            2.3  Single-unit Independents
            2.4  Summary
            2.5  Keywords

            2.6  Review Questions
            2.7  Further Readings

          Objectives

          After studying this unit, you will be able to:

              Explain the Divisions of Department Store Organization
              Describe the Concept of Chain Organizations
              Explain the Concept of Single-unit Independents

          Introduction

          Retailing today features some other types of formats from  which shoppers may make their
          purchases. Included are the discounters, the off-price retail operations, and the off-site outlets.


                 Example: Discounters include Target and Walmart, examples of off-price retail operations
          include Burlington Coat Factory, Stein Mart, Loehmann’s, Marshalls, and Men’s Wearhouse, and
          the examples of off-site outlets include catalogs, home shopping networks, and Internet Web
          sites.
          To properly merchandise any of these retail operations, buyers must have specific qualifications
          to carry out their duties and responsibilities. With these special talents, they are likely to help
          their companies maximize profits. In this unit, we will focus on the characteristics of each of the
          traditional  organizational groups  as well  as the  necessary  qualifications  of  their  buying
          personnel. This category of retailers is confined to department stores, chain organizations, and
          single-unit independents.  Although, they all possess  similar characteristics,  each has other
          characteristics exclusive to its individual classification.









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