Page 24 - DMGT554_RETAIL_BUYING

Unit 1: The Buyer's Role

1.5 Review Questions Notes

1. Explain the role of company’s organizational structure in determining the scope of the
buyer’s role.

2. How does buying for individual franchised units differ from that which is done for
non-franchised stores? Discuss.
3. Discuss the purpose of staff personnel in the merchandising division of a store.

4. Explain the concept of line and staff organizational structure.
5. Why has the buyer’s role increased in stores that carry private-label merchandise?
6. Other than through store visits, how does the buyer communicate with department
management?
7. How does an in-house video communication system help the buyer?
8. Why has the Mazur Plan given way to new organization structures in retailing?

9. How necessary is formal education to becoming a buyer? Discuss.
10. Explain the criteria used for buyer evaluation.

Answers: Self Assessment

1. Chain organization 2. Flagship
2. Licensing 4. line and staff
5. fax 6. Mazur Plan

7. merchandise 8. special event
9. articulate 10. Buyers
11. Advertising 12. False
13. True 14. False

15. True
1.6 Further Readings

Books Clodfelter, Richard (2012), Retail Buying: From Basics to Fashion, Fairchild Books.
Diamond, Jay & Pintel, Gerald (2008), Retail Buying, 8/E, Pearson Education
India.

Diamond, Jay (2012), Retail Buying, Prentice Hall.
Field, Clifton Coutard (2010), Retail Buying; Modern Principles and Practice.,
General Books.

Pradhan, Swapna (2010), Retail Merchandising, Tata McGraw-Hill Education.
United States, Small Business Administration, Office of Management
Assistance, Retail buying function,

Varley, Rosemary (2013), Retail Product Management: Buying and Merchandising,
Routledge.

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